Articles and guides
Make discovery work harder.
Explore search, filtering and merchandising topics. For product configuration and troubleshooting, use the linked documentation.
Practical reading
From product data to a useful storefront.
Read about search, filtering and merchandising, then use the product documentation to plan your own configuration.
Open the setup guideA reading path
- Understand your catalogue attributes
- Choose filters around shopper decisions
- Evaluate search with representative queries
3 articles in Filters
The Complete Guide to Shopify Product Filters
Everything you need to know about product filters: why they matter, the different types, best practices for implementation, and common mistakes that hurt conversion.
· 9 min readRead article FiltersColor Swatches vs Dropdowns: Which Converts Better?
Compare the usability trade-offs of colour swatches and text dropdowns, and plan an evaluation for your own catalogue.
· 5 min readRead article FiltersHow to Set Up Metafield Filters on Shopify
Metafields offer cleaner, more reliable, and more scalable filtering than tags. This technical guide covers setup, migration, and advanced metafield filtering techniques.
· 8 min readRead article