Understand the searches that need attention.
Review recorded queries and shopper interactions to decide where to investigate. Start with the data you have and check what it can tell you.
Product discovery software for Shopify · Private previewSearch investigationIllustrative interface
Selected reporting periodIllustrative activity
Zero-result query: “oak chair”Investigate
Check query → active filters → indexed products
An observed search is a starting point for investigation.
Search activity can expose useful questions. A zero-result query might indicate vocabulary, indexing or active-filter issues as well as a gap in the catalogue.
Read the analytics guides- Review search activity
- Look at recorded queries and zero-result searches over a consistent period. Reproduce a query with the same filters before deciding what to change.
- Follow the interaction
- Use available click, filter and conversion signals to investigate what happened after a search. Verify event collection and attribution before drawing conclusions about sales.
- Understand coverage
- Analytics depend on your plan, tracking setup and shopper consent. Missing events are not zero activity. Check privacy choices, collection health and the reporting period before comparing results.
Turn an observation into a checked change.
Start with the Theme App Extension, confirm catalogue sync and preview the experience on your theme.
Reproduce the query
Use representative products, recorded attributes and current index coverage.
Review the configuration
Confirm labels, selected values and rules. Resolve missing data and warnings.
Validate the experience
Test desktop and mobile, empty results and recovery before publishing.
Evaluate FilterIQ with your catalogue.
Request private preview access. Confirm fit, feature availability and billing terms with the team.