Understand the searches that need attention.
Review recorded queries and shopper interactions to decide where to investigate. Start with the data you have and check what it can tell you.
Product discovery software for Shopify · Private previewAn observed search is a starting point for investigation.
Search activity can expose useful questions. A zero-result query might indicate vocabulary, indexing or active-filter issues as well as a gap in the catalogue.
Read the analytics guides- Review search activity
- Look at recorded queries and zero-result searches over a consistent period. Reproduce a query with the same filters before deciding what to change.
- Follow the interaction
- Use available click, filter and conversion signals to investigate what happened after a search. Verify event collection and attribution before drawing conclusions about sales.
- Understand coverage
- Analytics depend on your plan, tracking setup and shopper consent. Missing events are not zero activity. Check privacy choices, collection health and the reporting period before comparing results.
Investigate a zero-result query
A recorded search with no results identifies a question to investigate. It may reflect vocabulary, active filters, indexing or a genuine catalogue gap.
- What your team controls
- Choose a reporting period, inspect the recorded query and reproduce its filter state. Check indexed products before changing vocabulary or configuration.
- What the shopper experiences
- After a checked change, repeat the shopper journey and inspect the intended products. Improved matching in that scenario does not by itself establish a conversion increase.
- Limitations and requirements
- Missing tracking is not zero activity. Plan availability, shopper consent, event collection and attribution affect report coverage. The illustrative chart on this page contains no customer measurements.
What to verify in your preview
Check 1
Record the reporting period, query and available counts. Check event collection and consent before interpreting a low count.
Check 2
Repeat the query with the same filters, then inspect relevant source products and index coverage.
Check 3
Make one reviewed configuration change only when supported by the investigation. Repeat the query and monitor a comparable period without claiming causation.
Evaluate FilterIQ with your catalogue.
Review preview availability, feature guidance and billing terms before planning setup. Contact the team about your catalogue and requirements.